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title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | CMS
description: CMS | Ready State Blog. An investigative marketing agency. Strategy, design, content.
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- [About Ready State](http://readystate.com/about)

# The blog of [Ready State](http://readystate.com/), a creative agency

# [On second thought, don’t think like a publisher](https://www.readystatements.com/on-second-thought-dont-think-like-a-publisher)

Producing great content is nothing like manufacturing SpaghettiOs. The best ingredients, tools, and metrics of success change frequently.

[![](https://www.readystatements.com/hubfs/publisher-cans.jpg)](https://www.readystatements.com/on-second-thought-dont-think-like-a-publisher)

 By [Derek Slater, Content Director](https://www.readystatements.com/author/derek-slater-content-director)  |  Apr 28, 2016 

[Read More](https://www.readystatements.com/on-second-thought-dont-think-like-a-publisher)

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