---
title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | brands
description: brands | Ready State Blog. An investigative marketing agency. Strategy, design, content.
---

[![RS-avatar-positive](https://www.readystatements.com/hs-fs/hubfs/RS-avatar-positive.png?width=78&height=78&name=RS-avatar-positive.png)](https://www.readystatements.com/)

- [About Ready State](http://readystate.com/about)

# The blog of [Ready State](http://readystate.com/), a creative agency

# [AI Brand Guidelines: The Future of Creative Consistency](https://www.readystatements.com/ai-brand-guidelines-the-future-of-creative-consistency)

We are introducing a revolutionary concept: the Brand Ontology. This new component translates your existing brand guide into a language that Generative AI tools can understand, follow, and replicate.

[![](https://www.readystatements.com/hubfs/GenAI%20Brand%20Guides.png)](https://www.readystatements.com/ai-brand-guidelines-the-future-of-creative-consistency)

 By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Apr 21, 2025 

[Read More](https://www.readystatements.com/ai-brand-guidelines-the-future-of-creative-consistency)

# [Campaigns we like: YETI’s “feats of strength”](https://www.readystatements.com/campaigns-we-like-yetis-feats-of-strength)

YETI’s marketing strategy gets a bump with a positive spin on sustainability.

[![](https://www.readystatements.com/hubfs/rs-bears.jpg)](https://www.readystatements.com/campaigns-we-like-yetis-feats-of-strength)

 By [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing)  |  Oct 5, 2023 

[Read More](https://www.readystatements.com/campaigns-we-like-yetis-feats-of-strength)

# [Behind Ryan Putnam’s branded illustrations (Q&A)](https://www.readystatements.com/behind-ryan-putnams-branded-illustrations-qa)

Thriving San Francisco-based designer-illustrator Ryan Putnam discusses how he balances analog—pens, pencils, brushes—with digital. He also explains why his favorite clients are in tech.

[![](https://www.readystatements.com/hubfs/scraps-01%20copy.jpg)](https://www.readystatements.com/behind-ryan-putnams-branded-illustrations-qa)

 By [Claire Hartinger](https://www.readystatements.com/author/claire-hartinger)  |  Jun 7, 2017 

[Read More](https://www.readystatements.com/behind-ryan-putnams-branded-illustrations-qa)

# [Build brand movements around 3 I's](https://www.readystatements.com/build-brand-movements-around-3-is)

Successful brand movements need to be built around a budding cultural idea. They should inspire people to take action and, most importantly, give people an identity they can adopt as their own.

[![](https://www.readystatements.com/hubfs/brand-movements-tim-tiedemann-149766.jpg)](https://www.readystatements.com/build-brand-movements-around-3-is)

 By [Ben Worthen](https://www.readystatements.com/author/ben-worthen)  |  Apr 20, 2017 

[Read More](https://www.readystatements.com/build-brand-movements-around-3-is)

# [How Ready State reached No. 2 on Fast 100 list](https://www.readystatements.com/how-ready-state-reached-no.-2-on-fast-100-list)

“They’re not just trying to build a portfolio; they care about what’s good for our business,” Airbnb's Allen Mask says of Ready State, which just climbed to No. 2 on the San Francisco Business Times' Fast 100 list.

[![](http://media.bizj.us/view/img/10190215/mamnoonkabeer100416tj-4.jpg)](https://www.readystatements.com/how-ready-state-reached-no.-2-on-fast-100-list)

 By [San Francisco Business Times](https://www.readystatements.com/author/san-francisco-business-times)  |  Oct 14, 2016 

[Read More](https://www.readystatements.com/how-ready-state-reached-no.-2-on-fast-100-list)

# [The hidden costs of social media for brands](https://www.readystatements.com/the-hidden-costs-of-social-media-for-brands)

Maintaining a brand’s healthy and effective online presence requires ongoing planning, consistent management, and a decent budget. Here’s a rundown.

[![](https://www.readystatements.com/hubfs/social-media-blog.jpg)](https://www.readystatements.com/the-hidden-costs-of-social-media-for-brands)

 By [Ayaz Lakhani, Senior Strategist](https://www.readystatements.com/author/ayaz-lakhani-senior-strategist)  |  Feb 4, 2016 

[Read More](https://www.readystatements.com/the-hidden-costs-of-social-media-for-brands)

[All posts](https://www.readystatements.com/all)

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