---
title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | agile marketing
description: agile marketing | Ready State Blog. An investigative marketing agency. Strategy, design, content.
---

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- [About Ready State](http://readystate.com/about)

# The blog of [Ready State](http://readystate.com/), a creative agency

# [Marketing tech is changing the world. And marketers are getting left behind](https://www.readystatements.com/marketing-tech-is-changing-the-world.-and-marketers-are-getting-left-behind)

As martech gets more common and powerful, there’s an ongoing gap between what it can deliver and what companies are getting from it. Here's how that gap is related to the Don Drapers of the world.

[![](https://www.readystatements.com/hubfs/4858921901_666fb145ae_o.png)](https://www.readystatements.com/marketing-tech-is-changing-the-world.-and-marketers-are-getting-left-behind)

 By [Katherine Ogburn, Director of Strategy](https://www.readystatements.com/author/katherine-ogburn-director-of-strategy)  |  Jul 21, 2016 

[Read More](https://www.readystatements.com/marketing-tech-is-changing-the-world.-and-marketers-are-getting-left-behind)

# [What I love about working at a small agency](https://www.readystatements.com/what-i-love-about-working-at-a-small-agency)

It’s the people, the work, and the culture. Being lean means being flexible, collaborative, and creative. It also means having a greater ability to generate and swiftly act on great ideas.

[![](https://www.readystatements.com/hubfs/elyse-claire.jpg)](https://www.readystatements.com/what-i-love-about-working-at-a-small-agency)

 By [Ayaz Lakhani, Senior Strategist](https://www.readystatements.com/author/ayaz-lakhani-senior-strategist)  |  Mar 17, 2016 

[Read More](https://www.readystatements.com/what-i-love-about-working-at-a-small-agency)

# [Agile marketing: How and why](https://www.readystatements.com/agile-marketing-how-and-why)

So-called agile techniques shake up client-agency relationships to deliver better results in complex projects.

[![](https://www.readystatements.com/hubfs/infinity.jpg)](https://www.readystatements.com/agile-marketing-how-and-why)

 By [Katherine Ogburn, Director of Strategy](https://www.readystatements.com/author/katherine-ogburn-director-of-strategy)  |  Dec 18, 2015 

[Read More](https://www.readystatements.com/agile-marketing-how-and-why)

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