---
title: "Campaigns we like: YETI’s “feats of strength”"
description: YETI’s marketing strategy gets a bump with a positive spin on sustainability.
---

[Ready State Blog. An investigative marketing agency. Strategy, design, content.](https://www.readystatements.com)

# [Campaigns we like: YETI’s “feats of strength”](https://www.readystatements.com/campaigns-we-like-yetis-feats-of-strength)

 Written by [Jodi Dove, Executive Creative Director](https://www.readystatements.com/author/jodi-wing) | Oct 5, 2023

## At Ready State, we like to share creative work we find engaging with each other. Scrolling through Instagram, I came across a post from [AdAge](https://www.instagram.com/p/Cw0gqUcuWXq/?img_index=1) showcasing a recent campaign from YETI. The campaign caught my eye for its simplicity, incredibly pithy use of copy, and the feels I got from its sustainability messaging. 

Here are some of our key takeaways:

**Campaign name:** “feats of strength” — sustainable edition

**Why it matters:** YETI products have been known for durability [from the start](https://www.youtube.com/watch?v=e3k8qdh-r_E), but premium quality comes with a premium price. 

As consumers increasingly seek out brands that support a purpose, YETI’s “feats of strength”  campaign positions its products as an investment into our shared environmental future. Because you’re likely never going to have to buy a replacement, this makes YETI’s premium price tag more palatable, purposeful, and meaningful. 

**What’s good:** The copy in these ads is incredibly precise. Every word is used with the intention that sells a solid point of view from the brand. 

This language paired with product imagery comparisons to single-use plastics is smart and straightforward. It really drives home the ideas of longevity *and* keeping things out of the landfill.

**Bonus points:** When a product is built to stand the test of time, sustainability messaging feels baked-in. But talk is cheap, and actions speak. 

YETI actively works to reduce single-use plastics in its hometown of Austin, TX by partnering with local MLS Club Austin FC for [stadium program sponsorships](https://www.austinfc.com/news/austin-fc-and-yeti-announce-go-verde-week) to provide water refilling stations at sporting events to encourage fans to bring their reusable bottles. 

**Clay says: **When you have the best products in market, you don’t have to get bogged down in overblown marketing that drills the nuances of why a product is better—*it just is*.

This freedom empowers YETI to create compellingly simple yet clever ads that subtly reinforce its reputation for premium quality and not-so-subtly reinforce the org’s greater environmental mission. As a writer, “feats of strength” embodies an old adage:  “Never use two words when one will do”.

 

 

**Funnel focus:** Awareness and conversation

[View full post](https://www.readystatements.com/campaigns-we-like-yetis-feats-of-strength)

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