The blog of Ready State, a rigorously lean marketing agency

How to run an influencer program with no budget

A simple, clear approach to influencer outreach can yield surprising results

By Dana Krangel  |  Nov 9, 2017
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The hidden costs of social media for brands

Maintaining a brand’s healthy and effective online presence requires ongoing planning, consistent management, and a decent budget. Here’s a rundown.

By Ayaz Lakhani, Senior Strategist  |  Feb 4, 2016
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