The blog of Ready State, a creative agency
A fresh approach to the professional bio
Professional bios should be “on brand” (and ideally entertaining). They should also make their subjects happy. In creating website bios for a client, we learned more about what bringing a journalistic approach to marketing means in practice.
How to ruin your B2B content marketing, one revision at a time
Sometimes, rounds of well-intentioned edits chip away at reader value. Here’s how it happens.
