The blog of Ready State, a rigorously lean marketing agency

The sounds of North Beach

The identity of where you live is in large part how it looks, feels, and smells. It's also in how it sounds, many of which we tune out. Here's what our North Beach neighborhood sounds like, from tai chi in the morning to the clubs at night.

By Curt Hopkins, Senior Writer  |  Jan 12, 2017
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How to live in Herb Caen’s San Francisco

The late San Francisco Chronicle culture columnist, who made “three dot” journalism famous while articulating the city's unique qualities, loved North Beach and knew how to experience it.

By Curt Hopkins, Senior Writer  |  Sep 29, 2016
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A trail of words: Literary life in North Beach

The Beats and beyond. From Trieste to Vesuvio, The Godfather to The Dharma Bums, Coppola to Kerouac, take a poetic tour of Ready State’s San Francisco neighborhood.

By Curt Hopkins, Senior Writer  |  May 12, 2016
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Of flying books, pianos, and appliances

Sculptural artist Brian Goggin’s imaginative installations light up corners of several San Francisco neighborhoods, including Ready State’s.

By Pearly Tan, Multimedia Journalist  |  Mar 31, 2016
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Was our North Beach office really ever a barn?

We at Ready State have discovered that “The Barn” was once a nightclub featured in a 1950s film noir, and it hosted a famous sculptor and an influential magazine editor.

By Pearly Tan, Multimedia Journalist  |  Feb 11, 2016
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New SF: Re-creating old photos of North Beach

Armed with OldSF’s interactive map, which lets you tour historical images of San Francisco, we snapped photos at the same North Beach neighborhood spots and then compared the two.

By Pearly Tan, Multimedia Journalist  |  Jan 28, 2016
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