The blog of Ready State, a rigorously lean marketing agency

The CMO’s secret weapon: A journalistic approach

As media channels become overcrowded with brand stories, the styles and skills marketers use to tell them becomes crucially important. Journalism-driven stories can cut through the noise.

By Steven Wong, Chief Marketing Officer  |  Jul 13, 2017
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Build brand movements around 3 I's

Successful brand movements need to be built around a budding cultural idea. They should inspire people to take action and, most importantly, give people an identity they can adopt as their own.

By Ben Worthen  |  Apr 20, 2017
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7 hurdles to effective content marketing (and how to jump them)

From a lack of candor to ill-conceived job descriptions, we’ve identified several pervasive issues content marketers within large organizations face—and ways they can handily address them.

By Derek Slater, Content Director  |  Mar 27, 2017
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7 best practices of effective product marketers

In working closely with (and within) several large clients on product marketing, we’ve been most effective when doing these six things. It all starts, of course, with the product.

By Adam Weigand  |  Mar 11, 2017
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How to talk to your data scientist

To effectively collaborate, marketers and data scientists need a common language. Here are seven of the most important terms to know in our glossary of AI terms for marketing.

By Derek Slater, Content Director  |  Dec 12, 2016
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A case study about rethinking case studies

We paired a writer with a designer, and asked them to analyze, deconstruct, and rebuild the case study. Here’s what we found and what we recommend doing.

By Derek Slater, Content Director  |  Nov 22, 2016
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Marketing tech is changing the world. And marketers are getting left behind

As martech gets more common and powerful, there’s an ongoing gap between what it can deliver and what companies are getting from it. Here's how that gap is related to the Don Drapers of the world.

By Katherine Ogburn, Director of Strategy  |  Jul 21, 2016
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How SMBs can harness email to drive revenue

Many small and midsize businesses, loathe to spend resources on projects that don’t have obvious and immediate benefits, disregard email marketing. But tools are making it easier and cheaper than ever for them to unlock tremendous value.

By Katherine Ogburn, Director of Strategy  |  Jul 12, 2016
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Personalization vs. privacy: The hidden dangers

Data mining is increasingly effective and relevant to brands. But to customers and marketers alike, there are real dangers related to security and privacy to consider.

By Ayaz Lakhani, Senior Strategist  |  Jun 23, 2016
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On second thought, don’t think like a publisher

Producing great content is nothing like manufacturing SpaghettiOs. The best ingredients, tools, and metrics of success change frequently.

By Derek Slater, Content Director  |  Apr 28, 2016
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