--- title: Ready State Blog. An investigative marketing agency. Strategy, design, content. | marketing description: marketing | Ready State Blog. An investigative marketing agency. Strategy, design, content. --- [![RS-avatar-positive](https://www.readystatements.com/hs-fs/hubfs/RS-avatar-positive.png?width=78&height=78&name=RS-avatar-positive.png)](https://www.readystatements.com/) - [About Ready State](http://readystate.com/about) # The blog of [Ready State](http://readystate.com/), a creative agency # [Communities Thrive When Companies Care](https://www.readystatements.com/company-community) Companies benefit from a value-driven mission when they associate business and community by practicing Corporate Social Responsibility. [![](https://www.readystatements.com/hubfs/BLM5-Community.jpg)](https://www.readystatements.com/company-community) By [Esha Deokar](https://www.readystatements.com/author/esha-deokar)  |  Aug 26, 2021 [Read More](https://www.readystatements.com/company-community) # [Inclusive design is good for business](https://www.readystatements.com/inclusive-design-is-good-for-business.-it-requires-inclusive-teams) Diversity isn’t just about who is in the room, it’s about a design process. [![](https://www.readystatements.com/hubfs/BLM2-Starts%20witihn-1.png)](https://www.readystatements.com/inclusive-design-is-good-for-business.-it-requires-inclusive-teams) By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Jun 24, 2021 [Read More](https://www.readystatements.com/inclusive-design-is-good-for-business.-it-requires-inclusive-teams) # [How Ready State is fighting anti-Asian racism with marketing](https://www.readystatements.com/advertising-stop-asian-racism) How do you fight racism? One heart at a time. The Fight Virus Bias campaign is specifically designed to highlight the personal stories and resilience of Asian Americans under attack during the Covid pandemic. [![](https://www.readystatements.com/hubfs/fight-virus-bias-blog.jpg)](https://www.readystatements.com/advertising-stop-asian-racism) By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Mar 19, 2021 [Read More](https://www.readystatements.com/advertising-stop-asian-racism) # [Does guilt-trip marketing actually work?](https://www.readystatements.com/does-guilt-trip-marketing-actually-work) 'Confirmshaming' is all the rage, using guilt to spur signups and stop opt-outs. But is this the relationship you want with your customers? [![](https://www.readystatements.com/hubfs/confirmshaming.jpg)](https://www.readystatements.com/does-guilt-trip-marketing-actually-work) By [Ayaz Lakhani, Senior Strategist](https://www.readystatements.com/author/ayaz-lakhani-senior-strategist)  |  Feb 27, 2018 [Read More](https://www.readystatements.com/does-guilt-trip-marketing-actually-work) # [Don't get machine-washed](https://www.readystatements.com/dont-get-machine-washed) As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword [![](https://www.readystatements.com/hubfs/machine-washed.jpg)](https://www.readystatements.com/dont-get-machine-washed) By [Derek Slater, Content Director](https://www.readystatements.com/author/derek-slater-content-director)  |  Aug 28, 2017 [Read More](https://www.readystatements.com/dont-get-machine-washed) # [5 ways to excel as an embedded product marketer](https://www.readystatements.com/5-ways-to-excel-as-an-embedded-product-marketer) Marketers who work at their clients’ offices have distinct advantages and challenges. Here are tips to effectively navigating the challenges, from gaining insights to maintaining objectivity. [![](https://www.readystatements.com/hubfs/badges3.png)](https://www.readystatements.com/5-ways-to-excel-as-an-embedded-product-marketer) By [Adam Weigand](https://www.readystatements.com/author/adam-weigand)  |  Jun 29, 2017 [Read More](https://www.readystatements.com/5-ways-to-excel-as-an-embedded-product-marketer) # [Don't worry (much), my AI won't bite](https://www.readystatements.com/dont-worry-much-my-ai-wont-bite) Marketers and creatives—and their employers and agencies and clients—will reap tremendous gains from this explosion of machine marketing. The question is: What will our role really be? [![](https://www.readystatements.com/hubfs/image-2.png)](https://www.readystatements.com/dont-worry-much-my-ai-wont-bite) By [Steven Wong, Cofounder](https://www.readystatements.com/author/steven-wong-cofounder)  |  Jun 19, 2017 [Read More](https://www.readystatements.com/dont-worry-much-my-ai-wont-bite) # [What the hospitality industry can learn from hospitable brands](https://www.readystatements.com/what-the-hospitality-industry-can-learn-from-todays-most-hospitable-brands) Travel and hotel companies should borrow from brands consumers find most welcoming, writes Ian Clazie, the co-founder and CCO of Ready State. [![](https://www.readystatements.com/hubfs/CampaignUS_Hospitality.jpg)](https://www.readystatements.com/what-the-hospitality-industry-can-learn-from-todays-most-hospitable-brands) By [Ian Clazie, Executive Creative Director](https://www.readystatements.com/author/ian-clazie-executive-creative-director)  |  Jan 5, 2017 [Read More](https://www.readystatements.com/what-the-hospitality-industry-can-learn-from-todays-most-hospitable-brands) [All posts](https://www.readystatements.com/all) ### [Ready State. A creative agency. Built around you.](http://readystate.com/) © Copyright 2020 Ready State LLC