The blog of Ready State, a rigorously lean marketing agency

Does guilt-trip marketing actually work?

'Confirmshaming' is all the rage, using guilt to spur signups and stop opt-outs. But is this the relationship you want with your customers?

By Ayaz Lakhani, Senior Strategist  |  Feb 27, 2018
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Don't get machine-washed

As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword

By Derek Slater, Content Director  |  Aug 28, 2017
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5 ways to excel as an embedded product marketer

Marketers who work at their clients’ offices have distinct advantages and challenges. Here are tips to effectively navigating the challenges, from gaining insights to maintaining objectivity.

By Adam Weigand  |  Jun 29, 2017
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Don't worry (much), my AI won't bite

Marketers and creatives—and their employers and agencies and clients—will reap tremendous gains from this explosion of machine marketing. The question is: What will our role really be?

By Steven Wong, Chief Marketing Officer  |  Jun 19, 2017
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What the hospitality industry can learn from hospitable brands

Travel and hotel companies should borrow from brands consumers find most welcoming, writes Ian Clazie, the co-founder and CCO of Ready State.

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