The blog of Ready State, a rigorously lean marketing agency
'Confirmshaming' is all the rage, using guilt to spur signups and stop opt-outs. But is this the relationship you want with your customers?
As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword
Marketers who work at their clients’ offices have distinct advantages and challenges. Here are tips to effectively navigating the challenges, from gaining insights to maintaining objectivity.
Marketers and creatives—and their employers and agencies and clients—will reap tremendous gains from this explosion of machine marketing. The question is: What will our role really be?
Travel and hotel companies should borrow from brands consumers find most welcoming, writes Ian Clazie, the co-founder and CCO of Ready State.