The blog of Ready State, a rigorously lean marketing agency

Top 5 Ways to Amplify Your Content Marketing

From creation to production, new technology is enabling marketers to create new paths of engagement. Content is king in the digital age, and smart brands are looking to better understand how their audiences consume content. Looking to the future, brands that help people in finding the right content will come out on top and adopting new strategies and techniques will keep them ahead of the curve.

By Steven Wong, Chief Marketing Officer  |  Aug 1, 2018
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The CMO’s secret weapon: A journalistic approach

As media channels become overcrowded with brand stories, the styles and skills marketers use to tell them becomes crucially important. Journalism-driven stories can cut through the noise.

By Steven Wong, Chief Marketing Officer  |  Jul 13, 2017
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How to talk to your data scientist

To effectively collaborate, marketers and data scientists need a common language. Here are seven of the most important terms to know in our glossary of AI terms for marketing.

By Derek Slater, Content Director  |  Dec 12, 2016
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A case study about rethinking case studies

We paired a writer with a designer, and asked them to analyze, deconstruct, and rebuild the case study. Here’s what we found and what we recommend doing.

By Derek Slater, Content Director  |  Nov 22, 2016
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Advertise your failures

Customers will engage with relatable stories about the road to success. By acknowledging and recounting them, you can deepen the loyalty of existing ones.

By Curt Hopkins, Senior Writer  |  Aug 18, 2016
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21 ways to make your content feel fresh

You can create wildly varied content by experimenting with different text-driven formats.

By Derek Slater, Content Director  |  Jun 9, 2016
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On second thought, don’t think like a publisher

Producing great content is nothing like manufacturing SpaghettiOs. The best ingredients, tools, and metrics of success change frequently.

By Derek Slater, Content Director  |  Apr 28, 2016
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A fresh approach to the professional bio

Professional bios should be “on brand” (and ideally entertaining). They should also make their subjects happy. In creating website bios for a client, we learned more about what bringing a journalistic approach to marketing means in practice.

By Ben Worthen, Editor in Chief  |  Mar 3, 2016
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If you only watch one video reel today make sure it's this one!

Check out the latest video reel from Ready State, showcasing our storytelling work from the last few months.

By Ben Worthen, Editor in Chief  |  Feb 8, 2016
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The joys of designing for great content

When helping bring stories to life with editorial design and art direction, there’s a lot to get fired up about.

By Ian Clazie, Executive Creative Director  |  Dec 18, 2015
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