The blog of Ready State, a rigorously lean marketing agency

Hybrid staffing model gives brands more choices

CMOs need the deep internal knowledge of an in-house agency, along with the outside perspective, cultural currency, and flexibility of an outside shop, Ready State CEO Kabeer Mamnoon argues.

By Kabeer Mamnoon, CEO  |  Jul 27, 2017
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5 ways to excel as an embedded product marketer

Marketers who work at their clients’ offices have distinct advantages and challenges. Here are tips to effectively navigating the challenges, from gaining insights to maintaining objectivity.

By Adam Weigand  |  Jun 29, 2017
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