The blog of Ready State, a rigorously lean marketing agency

A trail of words: Literary life in North Beach

The Beats and beyond. From Trieste to Vesuvio, The Godfather to The Dharma Bums, Coppola to Kerouac, take a poetic tour of Ready State’s San Francisco neighborhood.

By Curt Hopkins, Senior Writer  |  May 12, 2016
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On second thought, don’t think like a publisher

Producing great content is nothing like manufacturing SpaghettiOs. The best ingredients, tools, and metrics of success change frequently.

By Derek Slater, Content Director  |  Apr 28, 2016
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Was our North Beach office really ever a barn?

We at Ready State have discovered that “The Barn” was once a nightclub featured in a 1950s film noir, and it hosted a famous sculptor and an influential magazine editor.

By Pearly Tan, Multimedia Journalist  |  Feb 11, 2016
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