The blog of Ready State, a rigorously lean marketing agency
If the average worker gets 120 emails per day, it takes a lot to stand out. Here are some inspired examples we've seen recently.
Don't get caught up in martech FOMO, OMMA conference panelists Michael Ricci and Jacquelyn Wosilius advise. But do focus on email, which typically has a huge ROI. Here are highlights of their discussion with Ready State's Katherine Ogburn.