The blog of Ready State, a rigorously lean marketing agency

Emails We Like: Summer 2018

If the average worker gets 120 emails per day, it takes a lot to stand out. Here are some inspired examples we've seen recently.

By Ayaz Lakhani, Senior Strategist  |  Aug 14, 2018
Read More

OMMA panel: Email is marketing's workhorse

Don't get caught up in martech FOMO, OMMA conference panelists Michael Ricci and Jacquelyn Wosilius advise. But do focus on email, which typically has a huge ROI. Here are highlights of their discussion with Ready State's Katherine Ogburn.

By Katherine Ogburn, Director of Strategy  |  Aug 16, 2016
Read More

How SMBs can harness email to drive revenue

Many small and midsize businesses, loathe to spend resources on projects that don’t have obvious and immediate benefits, disregard email marketing. But tools are making it easier and cheaper than ever for them to unlock tremendous value.

By Katherine Ogburn, Director of Strategy  |  Jul 12, 2016
Read More