The blog of Ready State, a rigorously lean marketing agency

The Conversion Conversation

If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.

By Steven Wong, Cofounder  |  May 18, 2020
Read More

Bootstrapping the data on COVID-19

How a group of epidemiologists, public policy wonks, and Silicon Valley designers created a tool to visualize state-level COVID-19 projections in their spare time.

By Curt Hopkins, Managing Editor  |  Apr 6, 2020
Read More

Personalization vs. privacy: The hidden dangers

Data mining is increasingly effective and relevant to brands. But to customers and marketers alike, there are real dangers related to security and privacy to consider.

By Ayaz Lakhani, Senior Strategist  |  Jun 23, 2016
Read More