The blog of Ready State, a rigorously lean marketing agency

Top 5 Ways to Amplify Your Content Marketing

From creation to production, new technology is enabling marketers to create new paths of engagement. Content is king in the digital age, and smart brands are looking to better understand how their audiences consume content. Looking to the future, brands that help people in finding the right content will come out on top and adopting new strategies and techniques will keep them ahead of the curve.

By Steven Wong, Chief Marketing Officer  |  Aug 1, 2018
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Build brand movements around 3 I's

Successful brand movements need to be built around a budding cultural idea. They should inspire people to take action and, most importantly, give people an identity they can adopt as their own.

By Ben Worthen  |  Apr 20, 2017
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7 hurdles to effective content marketing (and how to jump them)

From a lack of candor to ill-conceived job descriptions, we’ve identified several pervasive issues content marketers within large organizations face—and ways they can handily address them.

By Derek Slater, Content Director  |  Mar 27, 2017
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How to talk to your data scientist

To effectively collaborate, marketers and data scientists need a common language. Here are seven of the most important terms to know in our glossary of AI terms for marketing.

By Derek Slater, Content Director  |  Dec 12, 2016
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A case study about rethinking case studies

We paired a writer with a designer, and asked them to analyze, deconstruct, and rebuild the case study. Here’s what we found and what we recommend doing.

By Derek Slater, Content Director  |  Nov 22, 2016
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Advertise your failures

Customers will engage with relatable stories about the road to success. By acknowledging and recounting them, you can deepen the loyalty of existing ones.

By Curt Hopkins, Senior Writer  |  Aug 18, 2016
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