The blog of Ready State, a creative agency

If you only watch one video reel today make sure it's this one!

Check out the latest video reel from Ready State, showcasing our storytelling work from the last few months.

By Ben Worthen, Editor in Chief  |  Feb 8, 2016
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The hidden costs of social media for brands

Maintaining a brand’s healthy and effective online presence requires ongoing planning, consistent management, and a decent budget. Here’s a rundown.

By Ayaz Lakhani, Senior Strategist  |  Feb 4, 2016
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The joys of designing for great content

When helping bring stories to life with editorial design and art direction, there’s a lot to get fired up about.

By Ian Clazie, Executive Creative Director  |  Dec 18, 2015
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How to ruin your B2B content marketing, one revision at a time

Sometimes, rounds of well-intentioned edits chip away at reader value. Here’s how it happens.

By Derek Slater, Content Director  |  Dec 18, 2015
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