The blog of Ready State, a rigorously lean marketing agency
From creation to production, new technology is enabling marketers to create new paths of engagement. Content is king in the digital age, and smart brands are looking to better understand how their audiences consume content. Looking to the future, brands that help people in finding the right content will come out on top and adopting new strategies and techniques will keep them ahead of the curve.
We paired a writer with a designer, and asked them to analyze, deconstruct, and rebuild the case study. Here’s what we found and what we recommend doing.