The blog of Ready State, a creative agency
Inclusive design is good for business
Diversity isn’t just about who is in the room, it’s about a design process.
Campaigns We Like: COVID-19 edition
Here’s a snapshot of some marketing activities addressing the pandemic that have caught our attention.
We Need to Recognize, Personalize and Optimize
For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we’re all swimming in it. Sure, we’re deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool.
Creative Director's Choice: Ian Clazie of Ready State on Max Lanman's used Honda film
It's a gentle spoof, an effective spot, and the beginning of a conversation — all in one.
How do agencies evolve to survive?
The marketing industry has been changing faster than ever. Panelists discuss their pain points and what they have done to adapt to the changing landscape.
How to generate ideas like a creative team
You don’t have to be a creative genius to come up with good ideas. You can take these steps, one by one.
