The blog of Ready State, a creative agency

Steven Wong, Cofounder

Steven helps address challenges while bringing big ideas to life. At agencies such as MRM/McCann, Digitas, and Saatchi & Saatchi, he has managed cross-disciplinary teams, developed relationship-building programs, and crafted plans to turn leads into customers. In leading award-winning creative campaigns, he has helped transform business needs into engaging customer experiences. In 2002, Steven co-founded The Natural Tea Company, a retail chain in Hong Kong. He graduated with a B.A. in Interdisciplinary Studies from UC Berkeley, by way of a major in materials science and engineering.

Recent Posts

Inclusive design is good for business

Diversity isn’t just about who is in the room, it’s about a design process.

By Steven Wong, Cofounder  |  Jun 24, 2021
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Women in creative leadership bring fresh perspective

Jodi Wing, Ready State's creative director answers 5 questions on women in creative leadership and how we can support more women in these roles.

By Steven Wong, Cofounder  |  Mar 29, 2021
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How Ready State is fighting anti-Asian racism with marketing

How do you fight racism? One heart at a time. The Fight Virus Bias campaign is specifically designed to highlight the personal stories and resilience of Asian Americans under attack during the Covid pandemic.

By Steven Wong, Cofounder  |  Mar 19, 2021
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The Conversion Conversation

If we’re not pouring ourselves into understanding who we are speaking to and giving them what they want, we’re not having a conversation.

By Steven Wong, Cofounder  |  May 18, 2020
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Campaigns We Like: COVID-19 edition

Here’s a snapshot of some marketing activities addressing the pandemic that have caught our attention.

By Steven Wong, Cofounder  |  Apr 3, 2020
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Top 5 Ways to Amplify Your Content Marketing

From creation to production, new technology is enabling marketers to create new paths of engagement. Content is king in the digital age, and smart brands are looking to better understand how their audiences consume content. Looking to the future, brands that help people in finding the right content will come out on top and adopting new strategies and techniques will keep them ahead of the curve.

By Steven Wong, Cofounder  |  Aug 1, 2018
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We’re honored to be #74 on the Entrepreneur 360 List

THE BEST ENTREPRENEURIAL COMPANIES IN AMERICA. Entrepreneur Inc. recognized 360 small businesses that are mastering the art and science of growing a business through their impact, innovation, growth, and leadership. The result is the Entrepreneur 360 list.

By Steven Wong, Cofounder  |  Jul 27, 2018
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The CMO’s secret weapon: A journalistic approach

As media channels become overcrowded with brand stories, the styles and skills marketers use to tell them becomes crucially important. Journalism-driven stories can cut through the noise.

By Steven Wong, Cofounder  |  Jul 13, 2017
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Don't worry (much), my AI won't bite

Marketers and creatives—and their employers and agencies and clients—will reap tremendous gains from this explosion of machine marketing. The question is: What will our role really be?

By Steven Wong, Cofounder  |  Jun 19, 2017
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A glossary of AI terms for marketing

We've compiled this quick-reference glossary of artificial-intelligence and machine-learning terms for tech-savvy marketers preparing to work with in-house data science and analytics teams.

By Steven Wong, Cofounder  |  Dec 6, 2016
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