The blog of Ready State, a rigorously lean marketing agency

Steven Wong, Chief Marketing Officer

Steven helps address challenges while bringing big ideas to life. At agencies such as MRM/McCann, Digitas, and Saatchi & Saatchi, he has managed cross-disciplinary teams, developed relationship-building programs, and crafted plans to turn leads into customers. In leading award-winning creative campaigns, he has helped transform business needs into engaging customer experiences. In 2002, Steven co-founded The Natural Tea Company, a retail chain in Hong Kong. He graduated with a B.A. in Interdisciplinary Studies from UC Berkeley, by way of a major in materials science and engineering.

Recent Posts

Top 5 Ways to Amplify Your Content Marketing

From creation to production, new technology is enabling marketers to create new paths of engagement. Content is king in the digital age, and smart brands are looking to better understand how their audiences consume content. Looking to the future, brands that help people in finding the right content will come out on top and adopting new strategies and techniques will keep them ahead of the curve.

By Steven Wong, Chief Marketing Officer  |  Aug 1, 2018
Read More

We’re honored to be #74 on the Entrepreneur 360 List

THE BEST ENTREPRENEURIAL COMPANIES IN AMERICA. Entrepreneur Inc. recognized 360 small businesses that are mastering the art and science of growing a business through their impact, innovation, growth, and leadership. The result is the Entrepreneur 360 list.

By Steven Wong, Chief Marketing Officer  |  Jul 27, 2018
Read More

The CMO’s secret weapon: A journalistic approach

As media channels become overcrowded with brand stories, the styles and skills marketers use to tell them becomes crucially important. Journalism-driven stories can cut through the noise.

By Steven Wong, Chief Marketing Officer  |  Jul 13, 2017
Read More

Don't worry (much), my AI won't bite

Marketers and creatives—and their employers and agencies and clients—will reap tremendous gains from this explosion of machine marketing. The question is: What will our role really be?

By Steven Wong, Chief Marketing Officer  |  Jun 19, 2017
Read More

A glossary of AI terms for marketing

We've compiled this quick-reference glossary of artificial-intelligence and machine-learning terms for tech-savvy marketers preparing to work with in-house data science and analytics teams.

By Steven Wong, Chief Marketing Officer  |  Dec 6, 2016
Read More