The blog of Ready State, a rigorously lean marketing agency

Steven Wong, Chief Marketing Officer

Steven helps address challenges while bringing big ideas to life. At agencies such as MRM/McCann, Digitas, and Saatchi & Saatchi, he has managed cross-disciplinary teams, developed relationship-building programs, and crafted plans to turn leads into customers. In leading award-winning creative campaigns, he has helped transform business needs into engaging customer experiences. In 2002, Steven co-founded The Natural Tea Company, a retail chain in Hong Kong. He graduated with a B.A. in Interdisciplinary Studies from UC Berkeley, by way of a major in materials science and engineering.

Recent Posts

The CMO’s secret weapon: A journalistic approach

As media channels become overcrowded with brand stories, the styles and skills marketers use to tell them becomes crucially important. Journalism-driven stories can cut through the noise.

By Steven Wong, Chief Marketing Officer  |  Jul 13, 2017
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Don't worry (much), my AI won't bite

Marketers and creatives—and their employers and agencies and clients—will reap tremendous gains from this explosion of machine marketing. The question is: What will our role really be?

By Steven Wong, Chief Marketing Officer  |  Jun 19, 2017
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A glossary of AI terms for marketing

We've compiled this quick-reference glossary of artificial-intelligence and machine-learning terms for tech-savvy marketers preparing to work with in-house data science and analytics teams.

By Steven Wong, Chief Marketing Officer  |  Dec 6, 2016
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