The blog of Ready State, a creative agency

Jodi Dove, Executive Creative Director

Jodi leads the creative practice at Ready State, making sure everything we do looks and feels just right. A strong proponent of creative culture, she is always experimenting with better ways to bring people together, collaborate, and motivate them to do their best work. She believes that building a team with diverse backgrounds has always had the best alchemy to bring empathy and authenticity to the stories we tell.

Recent Posts

Real Voices takes Silver at 3rd Annual Anthem Awards

Palo Alto, California | 2/5/2024 | Ready State announced as a Silver Winner in Branded Content or Collaboration, Diversity, Equity, & Inclusion for The 3rd Annual Anthem Awards.

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Campaigns we like: YETI’s “feats of strength”

YETI’s marketing strategy gets a bump with a positive spin on sustainability.

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Campaigns we like: Better Than Back Sweat?

Liquid Death’s latest ad shows consumers that they’re listening and ready to respond.

By Jodi Dove, Executive Creative Director  |  Sep 12, 2023
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Campaigns we like: Vital Farms’ eulogy of Twitter

Vital Farms quick thinking on a cleverly timed response to the death of Twitter was impressive for an out-of-home campaign.

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Campaigns we like: Your world is generating…

Away’s experiential generative AI campaign strikes a balance between aspiration and adoption.

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5 ways generative AI will impact the creative industry

Directors, designers, writers, and motion designers come together to discuss the implications of generative AI on the creative industry.

By Jodi Dove, Executive Creative Director  |  May 31, 2023
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Puremade Stories Honored For Best Partnership or Collaboration for Diversity, Equity, & Inclusion In the 2nd Annual Anthem Awards

Ready State announces Puremade Stories has been named Best Partnership or Collaboration for Diversity, Equity, & Inclusion in the 2nd Annual Anthem Awards.

By Jodi Dove, Executive Creative Director  |  Feb 17, 2023
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Ready State is now a Certified B Corp

Our bottom line: People matter. B stands for benefit for all. We are proud to announce that we’re a Certified B Corp™.

By Jodi Dove, Executive Creative Director  |  Jan 25, 2023
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It’s about giving you a handle on things

There's a better way to peel a banana, and we thought you'd want to know too.

By Jodi Dove, Executive Creative Director  |  Nov 19, 2020
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