The blog of Ready State, a rigorously lean marketing agency

Ian Clazie, Executive Creative Director

Ian uses empathy and storytelling to make beautifully effective experiences for businesses and the people they're trying to reach. Before co-founding digital-marketing agency Ready State in San Francisco, he held creative leadership positions at Razorfish Australia and MRM San Francisco, wrote a book about online portfolios, and studied illustration at Art Center College of Design and Rhode Island School of Design.

Recent Posts

Creative Director's Choice: Ian Clazie of Ready State on Max Lanman's used Honda film

It's a gentle spoof, an effective spot, and the beginning of a conversation — all in one.

By Ian Clazie, Executive Creative Director  |  Mar 26, 2018
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What the hospitality industry can learn from hospitable brands

Travel and hotel companies should borrow from brands consumers find most welcoming, writes Ian Clazie, the co-founder and CCO of Ready State.

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How to generate ideas like a creative team

You don’t have to be a creative genius to come up with good ideas. You can take these steps, one by one.

By Ian Clazie, Executive Creative Director  |  May 26, 2016
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The joys of designing for great content

When helping bring stories to life with editorial design and art direction, there’s a lot to get fired up about.

By Ian Clazie, Executive Creative Director  |  Dec 18, 2015
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