The blog of Ready State, a rigorously lean marketing agency
On recent walks through Chinatown, we captured the sounds of the neighborhood through which we walk to work—and in which we grab lunch and happy hour drinks.
The identity of where you live is in large part how it looks, feels, and smells. It's also in how it sounds, many of which we tune out. Here's what our North Beach neighborhood sounds like, from tai chi in the morning to the clubs at night.
The late San Francisco Chronicle culture columnist, who made “three dot” journalism famous while articulating the city's unique qualities, loved North Beach and knew how to experience it.
Ready State Design Director Jodi Wing’s toolbox includes a CAT scanner and a 3D printer. We decided to go low-tech to showcase her most persistent tool: freehand drawing.
Customers will engage with relatable stories about the road to success. By acknowledging and recounting them, you can deepen the loyalty of existing ones.