The blog of Ready State, a rigorously lean marketing agency

Emails We Like: Summer 2018

If the average worker gets 120 emails per day, it takes a lot to stand out. Here are some inspired examples we've seen recently.

By Ayaz Lakhani, Senior Strategist  |  Aug 14, 2018
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Top 5 Ways to Amplify Your Content Marketing

From creation to production, new technology is enabling marketers to create new paths of engagement. Content is king in the digital age, and smart brands are looking to better understand how their audiences consume content. Looking to the future, brands that help people in finding the right content will come out on top and adopting new strategies and techniques will keep them ahead of the curve.

By Steven Wong, Chief Marketing Officer  |  Aug 1, 2018
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We’re honored to be #74 on the Entrepreneur 360 List

THE BEST ENTREPRENEURIAL COMPANIES IN AMERICA. Entrepreneur Inc. recognized 360 small businesses that are mastering the art and science of growing a business through their impact, innovation, growth, and leadership. The result is the Entrepreneur 360 list.

By Steven Wong, Chief Marketing Officer  |  Jul 27, 2018
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We Need to Recognize, Personalize and Optimize

For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we’re all swimming in it. Sure, we’re deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool.

By Kabeer Mamnoon, CEO  |  May 11, 2018
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Creative Director's Choice: Ian Clazie of Ready State on Max Lanman's used Honda film

It's a gentle spoof, an effective spot, and the beginning of a conversation — all in one.

By Ian Clazie, Executive Creative Director  |  Mar 26, 2018
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Does guilt-trip marketing actually work?

'Confirmshaming' is all the rage, using guilt to spur signups and stop opt-outs. But is this the relationship you want with your customers?

By Ayaz Lakhani, Senior Strategist  |  Feb 27, 2018
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Breaking down barriers between marketing tech and site code

It's getting easier to put tracking code on websites. Marketers, rejoice.

By Katherine Ogburn, Director of Strategy  |  Dec 18, 2017
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How to run an influencer program with no budget

A simple, clear approach to influencer outreach can yield surprising results

By Dana Krangel  |  Nov 9, 2017
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Don't get machine-washed

As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword

By Derek Slater, Content Director  |  Aug 28, 2017
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Beyond the startup: How to build a lasting culture

Agencies thrive when they establish core values and a culture that can grow with the business. Here's how several, including Ready State, have approached the challenge.

By Marla Tabaka  |  Aug 10, 2017
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