The blog of Ready State, a rigorously lean marketing agency
For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that we’re all swimming in it. Sure, we’re deploying it to target ads and but, until recently, marketers were using data as a pretty blunt tool.
It's a gentle spoof, an effective spot, and the beginning of a conversation — all in one.
'Confirmshaming' is all the rage, using guilt to spur signups and stop opt-outs. But is this the relationship you want with your customers?
It's getting easier to put tracking code on websites. Marketers, rejoice.
A simple, clear approach to influencer outreach can yield surprising results
As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword
Agencies thrive when they establish core values and a culture that can grow with the business. Here's how several, including Ready State, have approached the challenge.
CMOs need the deep internal knowledge of an in-house agency, along with the outside perspective, cultural currency, and flexibility of an outside shop, Ready State CEO Kabeer Mamnoon argues.
As media channels become overcrowded with brand stories, the styles and skills marketers use to tell them becomes crucially important. Journalism-driven stories can cut through the noise.