The blog of Ready State, a rigorously lean marketing agency

Exploring the creative courage of conflict photojournalist Lynsey Addario (Q&A)

In her recent unflinching memoir "It’s What I Do: A Photographer’s Life of Love and War," Lynsey Addario explores how documenting harrowing experiences has shaped her life. In an Airbnb Redefining Boundaries interview, she tells us more.

By Claire Hartinger  |  Feb 16, 2017
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Jargon can be good. Here are 3 ways

Jargon isn’t gibberish to everyone. And it’s not all bad. When you use and target it appropriately, you can considerably improve the efficiency and effectiveness of your message.

By Derek Slater, Content Director  |  Feb 6, 2017
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The sounds of North Beach

The identity of where you live is in large part how it looks, feels, and smells. It's also in how it sounds, many of which we tune out. Here's what our North Beach neighborhood sounds like, from tai chi in the morning to the clubs at night.

By Curt Hopkins, Senior Writer  |  Jan 12, 2017
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What the hospitality industry can learn from hospitable brands

Travel and hotel companies should borrow from brands consumers find most welcoming, writes Ian Clazie, the co-founder and CCO of Ready State.

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How to talk to your data scientist

To effectively collaborate, marketers and data scientists need a common language. Here are seven of the most important terms to know in our glossary of AI terms for marketing.

By Derek Slater, Content Director  |  Dec 12, 2016
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A glossary of AI terms for marketing

We've compiled this quick-reference glossary of artificial-intelligence and machine-learning terms for tech-savvy marketers preparing to work with in-house data science and analytics teams.

By Steven Wong, Chief Marketing Officer  |  Dec 6, 2016
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A case study about rethinking case studies

We paired a writer with a designer, and asked them to analyze, deconstruct, and rebuild the case study. Here’s what we found and what we recommend doing.

By Derek Slater, Content Director  |  Nov 22, 2016
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Machine learning is about to turn the marketing world upside down

Machine learning’s near-term effect on marketing is underappreciated. Marketers think of it as recommendation engines and mix modeling. It’s much more than that.

By Derek Slater, Content Director  |  Oct 27, 2016
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Kabeer Mamnoon, 2016 'Agency Innovator'

"Real innovation is the result of exploring all elements of a business problem," says Ready State's CEO, recognized by The Internationalist as an Agency Innovator. It's "a mind-set. It’s about having vision beyond the horizon."

By The Internationalist  |  Oct 27, 2016
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How Ready State reached No. 2 on Fast 100 list

“They’re not just trying to build a portfolio; they care about what’s good for our business,” Airbnb's Allen Mask says of Ready State, which just climbed to No. 2 on the San Francisco Business Times' Fast 100 list.

By San Francisco Business Times  |  Oct 14, 2016
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