The blog of Ready State, a rigorously lean marketing agency
In working closely with (and within) several large clients on product marketing, we’ve been most effective when doing these six things. It all starts, of course, with the product.
In her recent unflinching memoir "It’s What I Do: A Photographer’s Life of Love and War," Lynsey Addario explores how documenting harrowing experiences has shaped her life. In an Airbnb Redefining Boundaries interview, she tells us more.
Jargon isn’t gibberish to everyone. And it’s not all bad. When you use and target it appropriately, you can considerably improve the efficiency and effectiveness of your message.
The identity of where you live is in large part how it looks, feels, and smells. It's also in how it sounds, many of which we tune out. Here's what our North Beach neighborhood sounds like, from tai chi in the morning to the clubs at night.
Travel and hotel companies should borrow from brands consumers find most welcoming, writes Ian Clazie, the co-founder and CCO of Ready State.
To effectively collaborate, marketers and data scientists need a common language. Here are seven of the most important terms to know in our glossary of AI terms for marketing.
We've compiled this quick-reference glossary of artificial-intelligence and machine-learning terms for tech-savvy marketers preparing to work with in-house data science and analytics teams.
We paired a writer with a designer, and asked them to analyze, deconstruct, and rebuild the case study. Here’s what we found and what we recommend doing.
Machine learning’s near-term effect on marketing is underappreciated. Marketers think of it as recommendation engines and mix modeling. It’s much more than that.