The blog of Ready State, a rigorously lean marketing agency

Don't get machine-washed

As marketers start evaluating machine-learning systems, it’s crucial to spot when that title is deserved—and when it’s just a buzzword

By Derek Slater, Content Director  |  Aug 28, 2017
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Beyond the startup: How to build a lasting culture

Agencies thrive when they establish core values and a culture that can grow with the business. Here's how several, including Ready State, have approached the challenge.

By Marla Tabaka  |  Aug 10, 2017
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Hybrid staffing model gives brands more choices

CMOs need the deep internal knowledge of an in-house agency, along with the outside perspective, cultural currency, and flexibility of an outside shop, Ready State CEO Kabeer Mamnoon argues.

By Kabeer Mamnoon, CEO  |  Jul 27, 2017
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The CMO’s secret weapon: A journalistic approach

As media channels become overcrowded with brand stories, the styles and skills marketers use to tell them becomes crucially important. Journalism-driven stories can cut through the noise.

By Steven Wong, Chief Marketing Officer  |  Jul 13, 2017
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5 ways to excel as an embedded product marketer

Marketers who work at their clients’ offices have distinct advantages and challenges. Here are tips to effectively navigating the challenges, from gaining insights to maintaining objectivity.

By Adam Weigand  |  Jun 29, 2017
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Don't worry (much), my AI won't bite

Marketers and creatives—and their employers and agencies and clients—will reap tremendous gains from this explosion of machine marketing. The question is: What will our role really be?

By Steven Wong, Chief Marketing Officer  |  Jun 19, 2017
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Behind Ryan Putnam’s branded illustrations (Q&A)

Thriving San Francisco-based designer-illustrator Ryan Putnam discusses how he balances analog—pens, pencils, brushes—with digital. He also explains why his favorite clients are in tech.

By Claire Hartinger  |  Jun 7, 2017
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The Sounds of Chinatown

On recent walks through Chinatown, we captured the sounds of the neighborhood through which we walk to work—and in which we grab lunch and happy hour drinks.

By Curt Hopkins, Senior Writer  |  May 16, 2017
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Ready State’s CEO named Digital 40 Over 40 leader

Agency co-founder Kabeer Mamnoon’s personal philosophy, "question everything," manifests in Ready State’s work as "investigative marketing."

By Campaign US  |  Apr 25, 2017
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Build brand movements around 3 I's

Successful brand movements need to be built around a budding cultural idea. They should inspire people to take action and, most importantly, give people an identity they can adopt as their own.

By Ben Worthen  |  Apr 20, 2017
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