The blog of Ready State, a rigorously lean marketing agency

Build brand movements around 3 I's

Successful brand movements need to be built around a budding cultural idea. They should inspire people to take action and, most importantly, give people an identity they can adopt as their own.

By Ben Worthen  |  Apr 20, 2017
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5 ways to manage an effective product launch

Product marketers within large organizations have a key role to play in rollouts of new products such as software, site features, membership programs. Here’s how to keep them on time and on point.

By Adam Weigand  |  Apr 12, 2017
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7 hurdles to effective content marketing (and how to jump them)

From a lack of candor to ill-conceived job descriptions, we’ve identified several pervasive issues content marketers within large organizations face—and ways they can handily address them.

By Derek Slater, Content Director  |  Mar 27, 2017
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7 best practices of effective product marketers

In working closely with (and within) several large clients on product marketing, we’ve been most effective when doing these six things. It all starts, of course, with the product.

By Adam Weigand  |  Mar 11, 2017
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Exploring the creative courage of conflict photojournalist Lynsey Addario (Q&A)

In her recent unflinching memoir "It’s What I Do: A Photographer’s Life of Love and War," Lynsey Addario explores how documenting harrowing experiences has shaped her life. In an Airbnb Redefining Boundaries interview, she tells us more.

By Claire Hartinger  |  Feb 16, 2017
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Jargon can be good. Here are 3 ways

Jargon isn’t gibberish to everyone. And it’s not all bad. When you use and target it appropriately, you can considerably improve the efficiency and effectiveness of your message.

By Derek Slater, Content Director  |  Feb 6, 2017
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The sounds of North Beach

The identity of where you live is in large part how it looks, feels, and smells. It's also in how it sounds, many of which we tune out. Here's what our North Beach neighborhood sounds like, from tai chi in the morning to the clubs at night.

By Curt Hopkins, Senior Writer  |  Jan 12, 2017
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What the hospitality industry can learn from hospitable brands

Travel and hotel companies should borrow from brands consumers find most welcoming, writes Ian Clazie, the co-founder and CCO of Ready State.

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How to talk to your data scientist

To effectively collaborate, marketers and data scientists need a common language. Here are seven of the most important terms to know in our glossary of AI terms for marketing.

By Derek Slater, Content Director  |  Dec 12, 2016
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A glossary of AI terms for marketing

We've compiled this quick-reference glossary of artificial-intelligence and machine-learning terms for tech-savvy marketers preparing to work with in-house data science and analytics teams.

By Steven Wong, Chief Marketing Officer  |  Dec 6, 2016
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